You must have noticed that velowire.com has recently changed colours (early June)! After the pink for the Giro d'Italia, you could have expected the site to adopt the colours of the Critérium du Dauphiné or of the Tour of Switzerland, but that's not the case. Indeed, instead of the ochre colour of the Dauphiné or the red colour of the Tour of Switzerland, velowire.com has adopted a bleu colour ... Alcatel One Touch's blue colour!

In this article you'll find out why!

Alcatel, le Tour en One Touch

Last year, Alcatel One Touch became an official partner of the Tour de France and, as you've discovered in the article What's new in the list of sponsors and the advertising caravan of the Tour de France 2012, the mobile phone manufacturer will again be in the Tour de France 2012.

Alcatel One Touch actually is also present in several other races, like quite recently the Critérium du Dauphiné with animations of the people attending the stage starts and finishes.
The Tour de France however of course remains the most important race for the brand and we clearly see that in the dedicated web application set up for the Grande Boucle. Indeed, Alcatel One Touch's goal is to help and inform the spectators of the Tour by providing them with tips for each of the stages so they can live the event in the best way possible. For example, it provides a list of best viewpoints to encourage the cyclists, the recommended parking places, places to visit and any animations organised by the stage cities at the occasion of the Tour.

The fans of the Tour can easily and at any time find these tips on the Facebook page for Alcatel One Touch. They can also share their own tips for any future stages with the whole community on this same page.

Don't hesitate to pay a visit to facebook.com/letourenonetouch.

And while you're there, please note you can still participate in Alcatel One Touch's game which almost comes to the end (participate before June 30, otherwise it'll be too late!). You still have a chance to win one of their prizes: you can either choose to spend one day with the Alcatel One Touch advertising caravan in the Tour or a Alcatel One Touch 995 Ultra smartphone. In order to get your chance to win, you'll have to share at least one of your tips on the "LES BONS PLANS" tab of the Facebook page.

And what about the advertising caravan?

Alcatel One Touch's advertising caravan will not change a lot compared to last year. We'll thus still find their Citroën DS3 cars with one of the devices of the brand on top of it and with a balcony on the back from which a guy or a girl throws some goodies to the public. But which are these goodies? The Alcatel One Touch caravan will allow you to go home from the Tour with a game of the 7 families with the One Touch mascotte, plastic phone holders and anti-stress objects in the form of a phone.

door Thomas Vergouwen
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this publication is published in: Tour de France | Tour de France 2012 | Marketing

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