Cochonou chooses Compagnie 360 for its trade marketing around the Tour de France
Monday 10 December 2007 at 23h39

Cochonou, since already 10 years partner of the Tour de France, is not only present in the Tour with its world famous 2CV cars in the advertising caravan and at the finish line, but also seizes the opportunity to promote its products during the Tour de France (trade marketing) ...

CBNews today announces that for those activities a new advertising agency has been chosen.

The Groupe Aoste, the holding company of the Cochonou brand (just like the meats for Weight Watchers by the way!) has invited tenders to bid on these activities and this was won by the Compagnie 360 (Euro RSCG) advertising agency.

This advertising agency will thus be responsible for all in-store communications and specific Tour de France packaging during next year's Tour de France.

The Cochonou products in the Géants Casino during the Tour de France 2006
The Cochonou products in the Géants Casino during the Tour de France 2006
© cochonoutdf05

door Thomas Vergouwen
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this publication is published in: Tour de France | Marketing

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