While you may have discovered last night already here that Le Coq Sportif has left the Tour de France through a small door, Amaury Sport Organisation (A.S.O.) today announced the new partner providing the official distinctive jerseys of the Tour de France, of the Tour de France Femmes avec Zwift and oof the Etape du Tour will be Santini Cycling Wear.

Santini gets in the Grande Boucle .. after having provided the Tour of Spain before

Starting from 2022 and for at least 5 years (up to 2026 included), Santini Cycling Wear will equip the leaders of the different classifications of the Tour de France and of the Tour de France Femmes avec Zwift with their distinctive jersey. The Italian company thus takes over the place Le Coq Sportif left empty after having occupied it since 2012.

Already a partner of A.S.O. in other races, Monica Santini, CEO of the company, indicated that "This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world".

The CEO, daughter of Pietro Santini who created the family business in 1965, added: "Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France. It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally"

The comments from Yann Le Moënner, General Director of A.S.O.

In comment to this announcement, Yann Le Moënner said: "We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O.".

Pietro Santini: providing the yellow jersey of the Tour de France, a real consecration!

door Thomas Vergouwen
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this publication is published in: Tour de France | Tour de France 2022 | Marketing

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